Business, Leisure Travel Heading South
Nearly half (53%) of American business travelers who planned to travel through the remainder of 2008 say their travel plans have been somehow affected by the bad economy, and 21% of leisure travelers...
View ArticleNearly All US Teens, 53% of Adults Play Video Games
Nearly all American teens (97%), and more than half of adults age 18+ (53%) say they play video games, and about one-in-five adults (21%) plays video games every day or almost every day, according to...
View ArticleTop 10 US Online Video Properties – October 2008
For site rankings by number of videos viewed (rather than number of viewers), see related story and table: “Top 10 Online Video Sites: YouTube Dominates, Hulu on Ascent.” Note: Rankings based on video...
View ArticleTop 10 Marketing-Related Business Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleE-Commerce Sales Since Cyber Monday Up 9% from Year Ago
For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 billion, up 9% versus the same period a year ago,...
View ArticleOnly 16% of Students Read Marketing Email
Today’s high-school and college students started using email at an average age of 13, have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they ‘never’ or ‘hardly...
View ArticleLess Than Half of Men Think They’re Sexy
When it comes to male beauty, Greek men feel the sexiest, Italian men are rated as best-looking, Australians are least concerned about their looks, and basic male hygiene is more important to women...
View ArticleTop 10 Online Video Sites: YouTube Dominates, Hulu on Ascent
Americans viewed a record 13.5 billion online videos during the month of October – with nearly 40% of them on Google’s YouTube – representing a 45% increase in video watching vs. a year ago, according...
View ArticleTop 10 Investment/Finance Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleLull in E-Commerce Sales Growth, Despite Record One-Day Sales
E-commerce sales during the most recent work week (December 8-12) declined a marginal 1%, although December 9 emerged as the highest online spending day on record, accounting for $887 million in sales,...
View ArticleNov. Searches Down 3%; Google Share at 63.5%
Google Sites again have the largest share of the US core search market, rising slightly in November 2008 to account for nearly two-thirds of all searches conducted, according to data released by...
View ArticleDigital OOH Ads More Catchy, Less Annoying than TV, Web, Print
More than two-thirds of US consumers say digital out-of-home (OOH) advertising catches their attention, and the majority say it is less annoying than ads onTV, radio, the internet, and in magazines,...
View ArticleLonger-Form Streaming Video Grows, Consumers Willing to Pay
Nearly six in ten (57%) US internet users age 12+ have streamed video in the past 30 days, a 7% increase over results from the end of 2007 and a much higher percentage than those who have downloaded...
View ArticleTop 10 Politics Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Family Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleGreen Consumers Still Willing to Pay More for Natural and Organic Products
Despite a tough economic outlook, green consumers are willing to pay more for green and environmentally friendly products in 2008, according to a recent MamboTrack study by Mambo Sprouts Marketing,...
View ArticleAd Spending Down 0.6%; Auto Category Skids 10%
Advertising spending declined by 0.6% through the first three quarters of 2008 compared with the same period last year, while TV showed the most growth during the period, according to preliminary...
View ArticleTwo-Thirds of Small Businesses Go it Alone for Marketing
More than half of small business owners say that generating new customers is a challenge for them, yet nearly two-thirds say they do not use outside support for marketing assistance, according to a...
View Article